Alaala Perfume

MEMOIR

This unforgettable scent leaves an olive fruity fragrance to remember you by.

Simoy ng Haraya is a unique line of scents conceptualized and blended by Lala de Leon. A product that is proudly Filipino, it foregrounds the local and the native, conjuring a rustic space of tranquility amid the frenzy of life in the city. Every perfume bottle even comes with a tanaga by poet Angelo V. Suarez—the tanaga is a traditional 4-line poem in Filipino, tightly crafted in rhyme and meter—to help realize this space. Simoy ng Haraya is definitely local color—but for the nose.